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Registration

Greetings from Chairman

SESSION ONE: OVERVIEW

Overview of mobile marketing development

Keynote Speech: Maximizing mobile advertising potential requires broad collaboration

Coffee Break

Keynote Speech: Mobile advertising and its place in the Marketing Mix

Agency’ Perspective

Usage trends and its key implications for mobile marketers and advertisers

Lunchon

SESSION TWO:
MOBILE MARKETING IMPLEMENTATION STRATEGIES

Keynote Speech. From experimental to full implementation

Mobile SNS

Mobile Advertising Strategy: Mobile Ad Networks Shoot Out

Coffee Break

Mobile SMS Strategy

SESSION THREE:
Brands’ Perspective: The Value of Mobile Marketing

Customer Engagement

Leads Generation

The End of Day One

0900

0935

1015

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1200

SESSION FOUR: CASE STUDY

Creative Mobile Marketing Campaigns - Helping Build Successful Engagement for effective advertising

Award-winning Cases from Finance, Auto & FMCG sectors

Coffee Break

Operator’s involvement and role in mobile marketing campaign and case study

Inside the mobile advertising partnership: with a Marketer, Agency, Operator and SP

The End of Conference