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It is difficult to talk about internet, media, and marketing in general, without quickly turning the conversation to mobile phones. Mobile handsets have actually become the major brand-consumer touch point in North America and Europe, while the industry in China is still observing the trend. With 3G launch and the value-chain player being mature, will the tipping point of mobile marketing take place soon? What benefits can the mobile marketing offer to brands? How we can grasp mobile marketing opportunities? This event will address these hot issues and provides an excellent platform for the industry to share and learn.
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